Fabric market "golden nine silver ten" now differentiation
For many fabric enterprises, this year's "Golden Nine Silver Ten" came somewhat quietly.
The traditional peak season has gone to the middle. A number of enterprises responsible for the relevant person in charge of the "China Textile News" reporter said in an interview, this year's "Golden Nine" is less than expected, although October has just begun, but the industry for the month's sales trend is generally not optimistic view.
Although the fabric market this year, "Golden Nine and Silver Ten" colour may not be as good as in previous years, but the industry generally believes that the market performance in the fourth quarter is still expected, the last two months of market performance or will appear "tail" phenomenon.
01
Enterprise production is more cautious
In September, by the impact of international oil prices, textile raw material prices began to rebound. pta and glycol prices rose rapidly, polyester filament prices also rose strongly.
However, compared to the raw material market is hot, the fabric market seems quite "calm".
"Now the concept of 'Golden Nine and Silver Ten' is getting fainter and fainter, the market does not have any clear time line." (hereinafter referred to as "positive home milk silk") said the relevant person in charge, "In previous years, from August, the factory was running at full capacity, the workers basically have to 'three shifts', but in these years The market is somewhat abnormal, the concept of off-season and peak season gradually blurred. Especially this year, the golden sales period is obviously not enough colour."
"Since September, the factory's start-up rate, although compared to August has risen, but the overall volume of orders is small, and profits are also very general. The overall change in the start-up rate of enterprises is not significant." Jiangsu Wujiang a fabric enterprise responsible person admitted that this year's market compared to previous years there is a certain gap.
"The market in September this year is similar to the situation in August, the sales are some seasonal products, the amount of orders compared to last year's reduction is more obvious, and the order profit is low, at about 5%." Zhejiang Hangzhou, a fabric enterprise sales staff revealed.
According to China Silk Metropolis Network sample data monitoring shows that at present, the inventory of water jet and air jet weaving enterprises in Shengze area of Jiangsu Province is maintained at 35.3 days, down 0.5 days from the end of August. Although the overall market inventory has declined, but only in the recent hot products, other sales of mediocre products inventory has not been improved. There is still a lack of big orders in the market, and most of the manufacturers reflected that the recovery of the final payment is longer, and the pressure on the finished product inventory has increased, so they are more cautious to start work and production.
China Textile City also recently released in the market situation, pointed out that the fabric operators listed in September, although more varieties of styles, but the transaction is still relatively limited, over the past few days the market turnover is still bland, the hot spot of the sale is still small, the sales volume is still insufficient.
According to the past law, each year's "Golden Nine and Silver Ten" is the fabric enterprise sales "climbing period", however, in recent years, "Golden Nine and Silver Ten" seems to have been difficult to present the demand exceeds supply lively scene.
02
Enthusiasm in niche areas
Although the overall performance of the market orders less than expected, but does not prevent some fabric enterprises still delivered a good answer sheet.
Ltd. is one of them. The company's business manager Ye Xiangjia told reporters that, at present, the enterprise's order situation is good, maintaining a steady upward trend. "We mainly develop and produce functional fabrics. In recent years, consumers' enthusiasm for outdoor sports has risen, driving our sales. The company not only conducts in-depth research and development for the needs of mass sports such as running, yoga and fitness classes, but also launches more specialised products for the needs of many niche sports. For example, racing, this kind of sport is not much people play at home now, but in foreign countries have a lot of fixed audience. This kind of clothing fabrics with high technological content, relatively few manufacturers, profits are naturally guaranteed."
In an increasingly competitive market, Shaanxi Paleo Textile Co.'s foreign trade volume in the first seven months increased by 30 per cent year-on-year. "The reason why Paluyu can win the favour of foreign customers stems from the fact that we constantly promote the updating of equipment and the improvement of product quality." Xu Xiao, the company's deputy general manager of sales, introduced that in recent years, the company invested 1.5 billion yuan to build a spinning workshop of 42,000 square metres and a weaving workshop of 28,000 square metres. In order to improve production efficiency, the company from Germany, Switzerland and other countries to introduce internationally advanced production equipment and technology, with 120,000 spindles and 392 sets of large reel air-jet looms. In the spinning process, the fully intelligent production method increases efficiency by more than 15 per cent compared with the traditional production method.
Xu Xiao said, many customers come to the factory to visit, see the new Paluyu new plant, new advanced equipment, the company's production capacity, product quality and service have a more in-depth understanding. "A while ago, a Southeast Asian customer came to visit, we quickly signed a 400,000 metres of medical fabrics contract, the transaction value of about 300,000 U.S. dollars. We are very confident about the 'Golden Nine and Silver Ten' market."
Jiangsu Mengfei Silk Weaving Co. Ltd. has also seen a steady increase in sales recently. The relevant person in charge of the company said, "Our main customers are hotels. The upcoming Mid-Autumn Festival and National Day tourism 'golden season' can be called 'full colour'. This year, the tourism industry is in full recovery, the demand for hotels across the country has always maintained a high growth trend. As a result, the demand for hotel textile supplies from major hotels is also rising, so our orders continue to grow, and we expect to reach a higher target in this 'Golden Nine and Silver Ten'."
03
Future market is expected to improve
The view of the traditional peak season, the relevant person in charge of fabric enterprises have different opinions. There are optimistic attitude, the bottom line is that the order performance is good; have said that can not see through, that the foreign trade market is too calm; there is also said that not optimistic, think the end demand recovery is less than expected, and downstream apparel enterprises have higher inventories, will affect the order to be placed.
However, when the forecast looks longer term, most of the business leaders on the market performance is still relatively positive.
Ye Xiangjia said, the company is currently planning to build Mu Touer Garment Intellectual Manufacturing Industrial Park in Guang'an, Sichuan Province, to create a set of fabric production and running clothes, yoga clothing, stretch fitness clothing and other clothing production in one of the garment intellectual manufacturing base. After the completion of the project, it can achieve an annual output value of more than 1 billion yuan, annual tax revenue of more than 25 million yuan, and provide more than 1,000 jobs.
"For the fourth quarter of the market, I am still more optimistic." Zhengjia milk silk related person in charge gave their own reasons, first of all, raw material prices will play a certain role in boosting; Secondly, as the weather turns cooler, warmer apparel demand increases, more lining consumption. In addition, the company communicated with some foreign customers, it is expected that the future of foreign trade orders will be a warming trend."
"Overall, the fabric market diverged in the first nine months of this year. We found through research, men's clothing, functional clothing categories take the lead in the recovery, resilience; subsequent along with the further recovery of the residents' consumption willingness, we expect women's terminal consumption is expected to release the elasticity of the fabric market in the future is expected to further recovery, but the competition will be more intense." Xu Xiao said.
Guosheng Securities researcher Yang Ying judgement, the first half of the global textile upstream industry there is pressure, mainly overseas apparel consumption is expected to be weaker, and the brand owners of the previous inventory backlog is higher. Looking ahead, taking into account the apparel end consumption, downstream brand owners de-stocking progress, manufacturers' current orders and performance, Yang Ying believes that most of the performance of the fabric companies are expected to gradually achieve ringing improvement in the fourth quarter.
